Why Might a Small Company with Limited Resources NOT Want

question 104

Multiple Choice

Why might a small company with limited resources NOT want to use the DAGMAR approach to setting objectives?

• A)DAGMAR does not support the use of communications objectives.
• B)DAGMAR requires managers to use more subjectivity in setting objectives than other methods.
• C)Small companies are unlikely to want to spend money on marketing research to develop benchmark measures and track advertising effects.
• D)Small companies often cannot identify their real target audience.
• E)All of the above are reasons why a small company with limited resources may not want to use the DAGMAR approach to setting objectives.

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Definitions:

Reproductive Success

The passing of genes onto the next generation in a way that they too can pass on those genes.

Epigenetic Study

Research focused on changes in gene expression caused by mechanisms other than changes in the DNA sequence itself.

Genetic Mapping

Identifying the exact position and chemical structure of particular genes within a chromosome.

Polygenic Study

Research aimed at understanding traits or conditions that are influenced by multiple genes, in contrast to those determined by a single gene.