Defining the Communications Objectives to Be Accomplished and Estimating the Costs

question 79

Multiple Choice

Defining the communications objectives to be accomplished and estimating the costs associated with the performance of the necessary strategies and activities are steps in the _____ method of budgeting.

• A)competitive parity
• B)payout planning
• C)ROI
• D)return on investment
• E)objective and task

---

Definitions:

Annual Net Cash Flows

The total amount of cash generated or spent by a business in a given year after all expenses and revenues.

Internal Rate of Return

A method used in capital budgeting to estimate the profitability of potential investments, calculated as the rate of return where the net present value of all cash flows is zero.

Present Value of Annuity

The current worth of a series of future cash flows, adjusted for interest, often used in calculating loans and investments.

Rate of Return on Investment

A measure of the profitability of an investment, calculated as a percentage of the original investment.