One of the Concerns Over the Method Used by

question 125

Multiple Choice

One of the concerns over the method used by

• A)the sample size used to measure national viewing audiences
• B)measuring viewership of commercials not just programs
• C)the use of the people meter to measure national viewing audiences
• D)an inability to measure people viewing TV outside the home environment
• E)an inability to measure whether people are actually watching or simply have the television on for company

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Definitions:

Social-Responsibility Norm

A societal rule that tells people they should help others who need assistance even if doing so is costly.

Subway Tracks

The rails upon which subway trains run, typically located underground in urban areas to provide mass transportation.

Social-Responsibility Norm

is a societal rule that people should help those who need assistance, based on the expectation that helping others is the right thing to do.

Altruism

The selfless concern for the well-being of others, often leading to acts of kindness without the expectation of reward.