In 2007,Cingular Acquired AT&T but Renamed Itself Using AT&T

question 1

Multiple Choice

In 2007,Cingular acquired AT&T but renamed itself using AT&T.The choice of the name reflected consumers' awareness and recognition of an established brand.To determine how successful it was in making consumers aware of its name change and its new positioning strategy,the firm could have used:

• A)zero-based communications planning
• B)a benchmark orientation
• C)DAGMAR
• D)the carryover effect
• E)the recency effect

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Definitions:

Slopes Downward

Used to describe a graph line that indicates a decrease in one variable as another variable increases, often related to demand curves in economics.

Nondiscriminating Monopolist

A nondiscriminating monopolist refers to a monopolist who charges the same price for each unit of the product sold to all consumers, unlike price discrimination where different prices are charged to different consumers.

Demand Curve

A graph demonstrating how the quantity of a good or service demanded varies with its price, typically downward sloping.

Industry's Demand Curve

A graphical representation of the quantity of products or services demanded across an entire industry at various price levels.