When FX Cable Network Promotes Its Television Show the Shield,it

question 37

Multiple Choice

When FX cable network promotes its television show The Shield,it shows bloody and provocative excerpts from upcoming episodes.Which combination of independent and dependent variables does the advertiser using the persuasion matrix consider for this commercial?

• A)source/attention
• B)source/comprehension
• C)message/yielding
• D)channel/behavior
• E)receiver/attention

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Definitions:

Personal Terms

These terms relate to aspects or items specifically associated with or pertaining to an individual.

Intimate Relationships

Deeply personal and close connections between individuals, characterized by affection, love, trust, and mutual support.

Social Solidarity

The sense of unity and mutual support within a society that makes social co-operation possible, often fostered through shared norms and values.

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