Which of the Following Statements Presents a Reason for Using

question 129

Multiple Choice

Which of the following statements presents a reason for using comparative advertising?

• A)Comparative advertising prevents a new market entrant from positioning itself against established brands.
• B)Comparative advertising is a way of helping position a brand in the evoked or choice set of alternatives that consumers consider.
• C)Comparative advertising may be perceived as less credible than non-comparative ads.
• D)Comparative advertising does not work for market leaders.
• E)Comparative advertising is generally permitted by the Federal Trade Commission.

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Definitions:

Ethical Theory

A branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct.

Bonuses

Bonuses are additional financial incentives given to employees or individuals beyond their regular salary or earnings, typically as a reward for performance or achieving specific targets.

Thriving

A state of flourishing or prospering, often characterized by vigorous growth, success, or well-being.

Ethical Behavior

Actions conducted according to morally good principles, standards, and codes of conduct.