A Study by Roobina Ohanian of Consumers' Perceptions of Celebrity

question 34

Multiple Choice

A study by Roobina Ohanian of consumers' perceptions of celebrity endorsers found that the characteristic which influenced consumers' intentions to purchase a product endorsed by a celebrity was perceived:

• A)expertise
• B)attractiveness
• C)trustworthiness
• D)similarity
• E)likability

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Definitions:

Java SDK

A software development kit that provides tools for developing Java applications, including a compiler, library classes, and a runtime environment.

Javadoc

A documentation generator for Java, used to create HTML pages with API documentation from Java source code.

Class Interface

A reference type in Java that can contain method signatures and static methods, used to define a contract for classes that implement it.

Wrapper Class

A class in Java that provides a way to use primitive data types (int, char, etc.) as objects.