When Deciding on the Visual Portion of an Ad,an Advertiser

question 97

Multiple Choice

When deciding on the visual portion of an ad,an advertiser must determine:

• A)what identification marks should be included
• B)whether to use photos or other types of illustrations
• C)what the focus of the visual portion of the ad should be
• D)how long the ad copy should be
• E)whether to present the ad in color or black and white

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Definitions:

Raw Materials

Basic substances in their natural, modified, or unprocessed states used in the production or manufacturing of goods.

Operating Expense

The costs associated with the day-to-day operations of a business, excluding the costs of goods sold.

Manufacturing Process

Involves the steps through which raw materials are transformed into a final product, applying various techniques and methods.

Income Statement

A financial report that shows the company's revenues, expenses, and profits or losses over a specific period of time.