Marketers Can Try to Capitalize on Source Similarity by Hiring

question 128

Multiple Choice

Marketers can try to capitalize on source similarity by hiring:

• A)a beautiful model to appear in an ad
• B)a well known athlete to endorse a product in a commercial
• C)salespeople who have characteristics that match those of their customers
• D)individuals with liberal arts backgrounds to work as sales representatives for technical products
• E)actors to pretend they are ordinary consumers

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Definitions:

FSGO Guidelines

A set of standards provided by the Federal Sentencing Guidelines for Organizations, aimed at deterring misconduct and promoting ethical behavior in businesses.

Duties

Obligations or tasks that an individual is bound to perform, either legally or morally.

Code of Ethics

A formal document that outlines an organization's values, principles, and standards for professional conduct.

Code of Conduct

A set of guidelines designed to outline acceptable behaviors and ethical standards for individuals within an organization or profession.