Which of the Following Is the Best Example of a Celebrity

question 101

Multiple Choice

Which of the following is the best example of a celebrity endorser enhancing consumers' perceptions of the performance capabilities of a product?

• A)professional golfer Arnold Palmer endorsing Pennzoil motor oil
• B)former boxer George Foreman endorsing Meineke automobile repair service
• C)actress Catherine Zeta-Jones endorsing a mobile phone service
• D)model Cindy Crawford endorsing Revlon cosmetics
• E)racecar driver Ward Burton endorsing Ferris brand lawn mowers

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Definitions:

Labor Contract

A written agreement between an employee or group of employees and an employer, detailing the terms and conditions of employment.

Union Steward

A worker who serves as a representative of a union within the workplace, advocating on behalf of members' interests and rights.

Negotiations

The process of discussing and arriving at a mutually agreeable outcome between two or more parties.

Unionization

The process by which workers form or join a union, a collective organization that represents them in negotiations with employers over wages, benefits, and working conditions.