McCracken Developed a Model Relating to the Use of Celebrity

question 105

Multiple Choice

McCracken developed a model relating to the use of celebrity endorsers.Which of the following statements represents a major implication of that model?

• A)Companies should choose celebrities with stopping power as endorsers.
• B)Companies should use physically attractive celebrities to endorse their products.
• C)Companies should use as endorsers celebrities who project the image or meaning they want for their products.
• D)The image of a celebrity comes primarily from the products she or he endorses.
• E)Decisions regarding the choice of a celebrity to use as an endorser can only be made on the basis of judgment or intuition.

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Definitions:

Normative Organizations

These are groups individuals voluntary join due to shared interests or values, such as charities or religious organizations.

National LGBTQ Task Force

An advocacy group working towards equality and freedom for LGBTQ individuals through policy change, promoting civil rights and social justice.

Alienation

The feeling of powerlessness and separation from one’s group or society.

Turnover

The rate at which employees leave a workforce and are replaced by new ones.