Before Deciding to Use a Fear-Appeal Message Strategy,an Advertiser Should

question 60

Multiple Choice

Before deciding to use a fear-appeal message strategy,an advertiser should consider what level of fear to use in the message because:

• A)fear appeals have both facilitating and inhibiting effects
• B)defensive reactions such as tuning out a message or perceiving it selectively may occur if the level of fear is high
• C)the message recipient may not be motivated to act to resolve the threat if the level of fear is too low
• D)a low to medium level of fear can attract attention and interest and may motivate the receiver to act to resolve the threat
• E)all of the above are true

---

Definitions:

Diversionary Measures

Actions or strategies designed to distract or divert attention from the original issue or problem.

Indigenous Persons

People native to a region, characterized by distinct cultural, social, and historical traits, often maintaining traditional practices.

Prosecution

The legal process of bringing charges against an individual or entity, aiming to secure a conviction in a court of law.

Large Corporations

Significantly sized business entities that operate in multiple regions or countries, typically characterized by complex organizational structures and substantial market influence.