Some Marketers Avoid the Use of Humor in Their Advertising

question 59

Multiple Choice

Some marketers avoid the use of humor in their advertising because:

• A)humor can draw attention away from the product
• B)humor has no shock value and does not draw consumers' attention to the ad
• C)effective humor is no challenge for creatives to produce
• D)humor can put the consumer in a good mood and increase liking of the ad
• E)humor compels the receiver to engage in counterarguing

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Definitions:

Straight-Line Rate

A fixed percentage used in the straight-line method of depreciation, representing how much of an asset's value is depreciated each year.

Asset's Book Value

The value of an asset as it appears on the balance sheet, calculated by subtracting accumulated depreciation from the asset's original cost.

Capital Expenditures

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve or expand its operations.

Useful Life

The estimated duration over which an asset is expected to be useable by the owner, affecting its depreciation calculations.