Which of the Following Statements About the Use of Ad

question 19

Multiple Choice

Which of the following statements about the use of ad campaigns based on humorous commercials is true?

• A)Humorous commercials never become boring.
• B)Wearout from humorous commercials can be avoided by using multiple message executions in a campaign.
• C)Research evidence proves humor does not wear out as fast as other types of advertising appeals.
• D)All well-designed commercial are immune to commercial wearout.
• E)All of the above statements about the use of ad campaigns based on humorous commercials are true.

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Definitions:

Working Capital

The difference between a company's current assets and current liabilities, indicating the short-term liquidity of the company.

Serial Bonds Payable

Bonds issued by an entity that are scheduled to be repaid in regular installments over a period until the total principal is paid off.

Accounts Payable

Liabilities owed to creditors for goods and services purchased on credit.

Retained Earnings

The portion of a company's profits that is kept or retained rather than paid out as dividends to shareholders, often used for reinvestment in the business.