Marketers Use a Variety of Alternative Communications Methods to Reach

question 79

Multiple Choice

Marketers use a variety of alternative communications methods to reach early adopters because:

• A)government regulations alert early adopters to the communication process
• B)alternative media deny access to new product marketers
• C)a majority of this market segment are annoyed by the amount of advertising today
• D)these consumers are less likely to think about product choices before adopting them
• E)publicity is not usually available for targeting this market segment

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Definitions:

Short-Run Supply

The supply of goods that varies with changes in price in the short term, where at least one factor of production is fixed.

Average Variable Cost

The total variable costs divided by the quantity of output produced, indicating the average cost of production per unit when fixed costs are excluded.

Marginal Cost

The additional cost incurred by producing one more unit of a product or service.

Shut Down

A short-term decision by a firm to cease operations when variable costs exceed revenues, typically in a perfect competition scenario.