All Nonprogram Material That Appears in a Broadcast Environment Including

question 23

Multiple Choice

All nonprogram material that appears in a broadcast environment including commercials,public service announcements,and promotions for upcoming programs contribute to the _____ problem.

• A)message comparison phenomenon
• B)comparative advertising
• C)clutter
• D)media reduction
• E)quantitative media effect

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Definitions:

ROM

Read-Only Memory, a type of non-volatile storage that is used in computers and electronic devices to store firmware or application software in a way that is not easily or frequently altered.

Volatile

Refers to something that is highly unstable and can change rapidly, often used to describe financial markets or chemical substances.

Mainframes

High-performance computers used primarily by large organizations for critical applications, bulk data processing such as census, industry and consumer statistics, enterprise resource planning, and transaction processing.

Supercomputers

Highly advanced computing systems capable of processing vast amounts of data and performing complex calculations at high speeds.