Which of the Following Statements About Effective Communication Is True

question 52

Multiple Choice

Which of the following statements about effective communication is true?

• A)Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communications.
• B)For effective communication,marketers must understand the meanings that consumers attach to words and symbols and how these words and symbols are interpreted.
• C)Effective integrated marketing communications always is nonpersonal in nature.
• D)Effective communication is unaffected by the reception environment.
• E)Whether an ad is in black and white or in full color has no impact on how effectively the message is communicated.

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Definitions:

Spatial

Associated with, inhabiting, or possessing the attributes of space.

Field Research

The collection of primary data from within its natural environment as opposed to a controlled or laboratory setting.

Observer Effect

The phenomenon that the act of observation can change the outcome of what is being observed, often discussed in physics and social sciences.

Conduct Interview

The process of asking someone questions in a formal or informal setting to gather information, opinions, or insights.