Which of the Following Hierarchical Response Models Views the Receiver

question 16

Multiple Choice

Which of the following hierarchical response models views the receiver of a persuasive communication as a problem solver?

• A)the AIDA model
• B)the hierarchy of effects models
• C)the innovation-adoption model
• D)the information processing model
• E)the 5-Ws model

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Definitions:

Tactical Plan

A specific, short-term strategy designed to achieve a particular objective, step-by-step.

Social Media Marketing

Utilizing social media channels to spread awareness about a product, service, or brand to a broader audience.

Key Activities

Essential actions or tasks that an organization or individual undertakes to achieve their objectives or execute their business model.

Engagement Strategy

A plan of action designed to increase the interaction and participation of an audience with a brand, product, or service.