The Source or Sender of an Advertising Communication

question 15

Multiple Choice

The source or sender of an advertising communication:

• A)is typically a salesperson
• B)is never a nonpersonal entity
• C)is typically identified as the owner of the medium in which the communication appeared
• D)can be an individual or a nonpersonal entity such as a corporation
• E)is never involved in the encoding process

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Definitions:

Crowdfunding

A strategy for acquiring funds by leveraging the combined contributions of relatives, friends, clients, and independent investors.

Funding Goal

The specific amount of money that a project or venture aims to raise within a given timeframe, often through means such as loans, investments, or crowdfunding campaigns.

Crowdfunding

The strategy of accumulating funds for a project or venture by appealing for small monetary donations from countless individuals, typically through the web.

Product

A good or service offered by a business or seller to meet consumer needs or demands.