Which of the Following Statements About an Advertising Message Is

question 93

Multiple Choice

Which of the following statements about an advertising message is true?

• A)Advertising messages can be verbal or nonverbal.
• B)Advertising messages can be primarily visual.
• C)Advertising messages are generally put into a transmittable form that is appropriate for the channel of communication being used.
• D)The effectiveness of an advertising message may be determined by the impression or image it creates rather than the information it contains.
• E)All of the above statements about an advertising message are true.

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Definitions:

Personality

A set of emotional, cognitive, and behavioral patterns that are stable over time and across situations, distinguishing one person from another.

Advocates

Individuals or groups that actively support or defend a cause, policy, or individual’s rights.

Psychic Energy

In psychoanalytic theory, the energy that allows the psychological system to function; also called libido.

Unconscious Mind

A part of the mind that is inaccessible to the conscious mind but that affects behaviors and emotions.