In 2004,Delta Airlines Was the First Major Airline to Charge

question 115

Multiple Choice

In 2004,Delta Airlines was the first major airline to charge passengers for brand name snacks and meals.The _____ model would have been most relevant to communicating this change.

• A)hierarchy of effects
• B)AIDA
• C)innovation-adoption
• D)cognitive response
• E)information processing

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Definitions:

Respondent

The party against whom a legal action is taken or who replies to a claim in a court process.

Expert Witness

A specialist in a particular field who is called upon to provide informed testimony in court cases to assist in reaching a decision.

Opinion Evidence

Testimony in court of what the witness thinks, believes, or infers in regard to facts in dispute, as distinct from personal knowledge of the facts themselves.

Hearsay Evidence

Statements made outside of court that are offered in court to prove the truth of the matter asserted, which are generally inadmissible unless they fall under an exception to the hearsay rule.