_____ Is an Outcome of the Alternative Evaluation Process and Represents

question 21

Multiple Choice

_____ is an outcome of the alternative evaluation process and represents a predisposition to buy a certain brand.

• A)A purchase decision
• B)A purchase intention
• C)Affective behavior
• D)Satisfaction
• E)Cognitive dissonance

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Definitions:

Behavior

The actions or reactions of an object or organism, usually in relation to the environment or stimuli.

Mindfulness

A mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations, used as a therapeutic technique.

Acceptance

The act of receiving or taking something offered, or the recognition of a situation or condition without attempting to change it.

Metamorphosis

A biological process by which an animal physically develops after birth or hatching, involving a conspicuous and relatively abrupt change in the animal's body structure.