States That There Are Two Basic Routes to Persuasion,the Central

question 2

Multiple Choice

states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion,:

• A)the message will be more likely received if a celebrity endorser is used
• B)the message should contain a lot of information
• C)the receiver is viewed as very actively involved in the communication process
• D)the quality of the message claims are more important than the spokesperson,headline,pictures,or music bed
• E)the sender is dealing with a high-involvement buying situation

---

Definitions:

Cross-Sectional

A type of observational study that involves the analysis of data collected from a population, or a representative subset, at one specific point in time.

Time Series

A sequence of data points, typically consisting of successive measurements made over a time interval.

Categorical Data

Data that can be divided into specific groups or categories without any order.

Quantitative Data

Data that can be measured numerically, allowing for mathematical operations and statistical analysis.