Which of the Following Response Hierarchy Models Depicts Consumers as Going

question 1

Multiple Choice

Which of the following response hierarchy models depicts consumers as going through the stages of attention àcomprehension à yielding àretention àbehavior?

• A)the AIDA model
• B)the hierarchy of effects model
• C)the innovation adoption model
• D)the information processing model
• E)the integrated information response model

---

Definitions:

Demographic Information

Statistical data relating to the population and particular groups within it, including age, race, gender, income, education, and employment.

Ethnic Background

Refers to an individual's cultural heritage, including nationality, lineage, ancestry, and language.

Family Educational Rights and Privacy Act

A federal law in the United States that aims to protect the privacy of student education records, giving parents specific rights with respect to their children's education records until the age of 18, when these rights transfer to the students.