,An Advertiser Who Wants to Reach a Receiver Through a Peripheral

question 54

Multiple Choice

,an advertiser who wants to reach a receiver through a peripheral route to persuasion could use:

• A)old 1960s music that is recognized by all baby boomers
• B)football stars as spokespeople
• C)images of the Vietnam War
• D)psychedelic colors
• E)any of the above

Comprehend personality characteristics like authoritarianism, Machiavellianism, and their impact on organizational behavior.

Acknowledge the legal and ethical considerations in using personality tests for hiring.

Recognize the role of personality in job performance and team building.

Understand the concept of job performance and its significance for organizational productivity.

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Definitions:

Marketers

Professionals who specialize in creating and implementing strategies to promote products, services, or brands, aiming to attract and retain customers.

Technology

The application of scientific knowledge for practical purposes, especially in industry.

Customer Value

The perception of what a product or service is worth to a consumer versus the possible alternatives.

Environmental Scan

The process of systematically reviewing external and internal environments to identify trends, threats, and opportunities that could impact an organization's future.