The _____ Model Is a Response Model That Was Developed

question 49

Multiple Choice

The _____ model is a response model that was developed for setting and measuring advertising objectives.A basic premise of this model is that advertising effects occur over a period of time.

• A)AIDA
• B)hierarchy of effects
• C)innovation-adoption
• D)adoption response
• E)diffusion rate

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Definitions:

Maturation

The process of development in which an individual matures or reaches a full or advanced stage of physical and emotional growth.

Birth Cohort

A group of people who were born during the same period of one or several years and who are, therefore, all exposed to particular historical events at approximately the same age.

Fixed Ratio

In operant conditioning, a schedule of reinforcement where a response is rewarded after a set number of responses.

Variable Interval

In operant conditioning, a reinforcement schedule where responses are rewarded after unpredictable time intervals.