Which of the Following Statements Describes How the Traditional Hierarchy

question 125

Multiple Choice

Which of the following statements describes how the traditional hierarchy of effects model can be used as a measure for advertising effectiveness?

• A)Consumers must pass through each stage before making a purchase.
• B)Awareness and recall are the most important measures of ad effectiveness.
• C)The stages of the hierarchy offer useful intermediate measures of advertising effectiveness.
• D)The hierarchy is not useful because sales are the only appropriate goal of advertising.
• E)Time is not a situational factor when using this model to measure ad effectiveness.

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Definitions:

Older Person

An individual who is significantly advanced in age, often considered to be past the middle age stage.

Computers

Electronic devices designed to store, process, and retrieve data, capable of executing a set of instructions to perform a wide range of tasks.

Electronic Communication

The transmission of information using electronic means such as email, social media, or instant messaging.

"You" Attitude

A communication approach that focuses on the receiver, making messages more personal by speaking directly to the reader or listener.