A Company That Wanted to Make Use a Source Bolster

question 87

Multiple Choice

A company that wanted to make use a source bolster could:

• A)create a rational message
• B)hire a popular celebrity to serve as a spokesperson
• C)use non-traditional channels
• D)eliminate noise from the communication process
• E)encode without consideration for the target audience's field of reference

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Definitions:

Associate

To connect or link in one's mind, often referring to the process of forming mental connections between ideas, objects, or experiences.

Law Of Effect

A psychological principle stating that behaviors followed by satisfying consequences are more likely to be repeated, while those followed by unpleasant consequences are less likely to be repeated.

Profane Language

The use of words or expressions considered disrespectful, vulgar, or abusive in certain contexts or cultures.

Approving Laughter

Laughter that expresses agreement, appreciation, or support, often occurring in social interactions to convey positive reinforcement.