A Used Bookstore That Ran an Ad in Which It

question 85

Multiple Choice

A used bookstore that ran an ad in which it announced a "12-hour,everything must go" sale would be using:

• A)homogeneous marketing
• B)direct-response advertising
• C)a direct-action promotion
• D)indirect-response advertising
• E)bait and switch advertising

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Definitions:

Degeneration Theory

A now largely discredited theory that posited that disease and deviance were the result of hereditary degeneration of the genes.

Hereditary Processes

The biological mechanisms by which traits and characteristics are transmitted from parents to their offspring through genes.

Cesare Lombroso

An Italian criminologist and physician who is often referred to as the father of modern criminology, known for his theory of the 'born criminal'.

Kraepelin

Emil Kraepelin was a pioneering German psychiatrist who made significant contributions to the understanding and classification of mental disorders in the late 19th and early 20th centuries.