Martha Took Part in a Marketing Research Experiment in Which

question 97

Multiple Choice

Martha took part in a marketing research experiment in which she was given two pictures of two distinctly different kitchens and asked to write a description of the person who owned each one.What kind of motivation research was Martha participating in?

• A)projective techniques
• B)an association test
• C)a focus interview
• D)a mall intercept
• E)subliminal test

---

Definitions:

Doctoral Degree

The highest level of academic degree, awarded after completing extensive research in a specific field of study.

Cognition

Gaining insights and knowledge through the process of thinking, feeling through experiences, and sensory experiences.

Engineering

The application of scientific, mathematical, and practical knowledge to invent, design, build, maintain, and improve structures, machines, devices, systems, and processes.

Information Searches

The process of seeking out information and data to make informed decisions or solve problems.