The Protection Motivation Model Suggests That Ads Using Fear Appeals

question 25

Multiple Choice

The protection motivation model suggests that ads using fear appeals should provide the target audience with information about:

• A)the severity of the threat
• B)the probability of the threat occurring
• C)the effectiveness of a coping response
• D)the ease with which a coping response can be implemented
• E)all of the above

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Definitions:

Rationing Device

A method or system used to allocate scarce goods, services, or resources among competing demands.

Equilibrium

A state in a market where supply equals demand, and there is no tendency for change in the price or quantity.

Price Floor

A government or regulatory-imposed price control that sets the minimum allowable price to be charged for a particular good or service. It is aimed at protecting producers by ensuring prices do not fall below a certain level.

Government

The governing body of a nation, state, or community, responsible for making and enforcing laws and policies.