According to Those Who Believe in Subliminal Advertising,effective Symbols,such as Skulls

question 45

Multiple Choice

According to those who believe in subliminal advertising,effective symbols,such as skulls and cross bones,phallic symbols and words such as "sex",are embedded in the ads.The use of these symbols to stimulate consumers' motives would receive support from _____ theory.

• A)cognitive
• B)reinforcement
• C)behavioral learning
• D)psychoanalytical
• E)operant learning

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Definitions:

Word Association

Word association involves the spontaneous or prompted thought connections between words, often used in psychology to explore the relationships and networks within an individual's mental lexicon.

Gaertner and McLaughlin

Researchers known for their contributions to social psychology, particularly in the study of intergroup relations and reducing prejudice.

Derogatory Terms

Language that is disrespectful or offensive, often used to demean or belittle someone.

African Americans

A racial or ethnic group in the United States with ancestors primarily from Sub-Saharan Africa.