Why Are Principles of Operant Conditioning Useful in the Development

question 95

Multiple Choice

Why are principles of operant conditioning useful in the development of promotional strategies?

• A)The principles of operant conditioning explain the cognitive processes that mediate a consumer's response to advertising.
• B)The principles of operant conditioning show that experiences with products provide reinforcements that affect future purchase behaviors.
• C)The principles of operant conditioning explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
• D)The principles of operant conditioning explain consumer behavior in both high and low involvement situations.
• E)The principles of operant conditioning explains how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.

---

Definitions:

Risk-Free Asset

An investment that is expected to return its original value without any loss and with a certain rate of interest.

Positively Correlated

A relationship between two variables where both variables move in the same direction, meaning that as one variable increases, the other also increases, and vice versa.

Diversification Objective

A strategy aimed at reducing risk by allocating investments among various financial instruments, industries, or other categories.

Fluctuations In Income

Variations or changes in the amount of money received over a period, which can affect purchasing power and economic stability.