External Factors That Might Affect the Way Consumers Perceive Advertisements

question 81

Multiple Choice

External factors that might affect the way consumers perceive advertisements include:

• A)subcultural purchasing patterns
• B)social class values
• C)attitudes of friends and family
• D)reference group norms
• E)all of the above

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Definitions:

Establishment Clause

A provision in the First Amendment of the U.S. Constitution that prohibits the government from establishing an official religion.

Full Faith and Credit Clause

A clause in the U.S. Constitution requiring each state to recognize and honor the public acts, records, and judicial proceedings of every other state.

Commerce Clause

A provision in the United States Constitution giving Congress the power to regulate commerce with foreign nations, and among the several states.

Preemption Doctrine

The principle that federal law can supersede or override state law in areas expressly reserved for federal regulation or where there is a conflict.