Which of the Following Techniques Can Marketers Use to Ensure

question 65

Multiple Choice

Which of the following techniques can marketers use to ensure their brand is included in the consumer's evoked set?

• A)Create top-of-mind awareness.
• B)Use comparative advertising to encourage consumers to consider their brand along with market leaders.
• C)Use point-of-purchase displays to draw attention to a brand in the store.
• D)Use in-store sampling to encourage consumers to try a brand.
• E)Do all of the above.

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Definitions:

Conjugal Family

A family unit formed by a married couple and their children, characterized by a legal and social recognition of their relationship.

Family of Orientation

The family into which an individual is born or adopted, contrasting with the family they may create through marriage or cohabitation (family of procreation).

Primary Agent

In sociology, refers to individuals or groups (such as family) that play a crucial role in the initial socialization process of an individual.

Socialization

Socialization is the process by which individuals learn and adopt the norms, values, attitudes, and behaviors accepted and practiced by the ongoing social system.