_____ Is Likely to Occur When a Point-Of-Purchase Display for a New

question 24

Multiple Choice

_____ is likely to occur when a point-of-purchase display for a new type of dental adhesive is teamed with a life-size portrait of the late Clint Eastwood,a man many people who are over 50 admire and want to emulate.

• A)Classical conditioning
• B)Psychological conditioning
• C)Affective modeling
• D)Reversal design
• E)Cognitive conditioning

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Definitions:

Industrial Product

Goods or services sold from one business to another for the production of other goods or services, rather than for direct consumption by the consumer.

Conviction Stage

is a phase in the sales process where the potential customer develops a strong belief in the value and benefits of the product, leading towards a purchase decision.

Salesperson's Goal

The primary objective of a salesperson, which typically involves meeting or exceeding specific sales targets or quotas within a set timeframe.

Buying Decision

The process by which a consumer decides whether to purchase a product or service, influenced by various factors.