Why Are Principles of Operant Conditioning Useful in the Development

question 95

Multiple Choice

Why are principles of operant conditioning useful in the development of promotional strategies?

• A)The principles of operant conditioning explain the cognitive processes that mediate a consumer's response to advertising.
• B)The principles of operant conditioning show that experiences with products provide reinforcements that affect future purchase behaviors.
• C)The principles of operant conditioning explain why coupons and samples are unlikely to have any desirable effect on consumer behavior.
• D)The principles of operant conditioning explain consumer behavior in both high and low involvement situations.
• E)The principles of operant conditioning explains how the pairing of a neutral stimulus with a positive stimulus can produce an immediate desired response.

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Definitions:

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A rare, but life-threatening, reaction to antipsychotic drugs characterized by fever, muscle rigidity, and autonomic dysfunction.

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The ability to regulate or direct the mechanisms essential for movement.

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A neurological disorder characterized by involuntary, repetitive movements of the face, limbs, or trunk, often as a side effect of long-term use of antipsychotic medications.