External Factors That Might Affect the Way Consumers Perceive Advertisements

question 81

Multiple Choice

External factors that might affect the way consumers perceive advertisements include:

• A)subcultural purchasing patterns
• B)social class values
• C)attitudes of friends and family
• D)reference group norms
• E)all of the above

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Definitions:

Group Therapy

A form of psychotherapy that involves one or more therapists working with several people at the same time, often focusing on shared issues or concerns.

Interpersonal Skills

The abilities used by a person to interact effectively with others.

Clients Learn

A general phrase indicating the process by which individuals receiving therapy or counseling gain insight, skills, and coping mechanisms.

Serious Problems

Major issues or difficulties that significantly impact an individual's life or situation, requiring urgent attention or resolution.