Which of the Following Statements About the Development of Interactive

question 9

Multiple Choice

Which of the following statements about the development of interactive media is true?

• A)Many traditional advertising agencies have developed interactive media capabilities.
• B)Many marketers are using specialized firms with expertise in the area to develop their interactive messages.
• C)As the importance of the Internet as a marketing tool increases,more companies are likely to be relying on interactive agencies.
• D)Advertising agencies have the capability to develop interactive media for their clients.
• E)All of the above statements about the development of interactive media are true.

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Definitions:

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a clinical method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Dream

A collection of ideas, visuals, and feelings that happen in an individual's mind while they are sleeping.

Melatonin

A hormone produced by the pineal gland that regulates sleep-wake cycles and is often used as a dietary supplement to treat insomnia.

Sleepiness

The state or condition of feeling the need for sleep, characterized by tiredness, reduced alertness, and a lack of energy.