Advertisers of Products Characterized by Low Levels of Involvement Might

question 99

Multiple Choice

Advertisers of products characterized by low levels of involvement might consider using _____ in designing their advertising strategy.

• A)heavy repetition of simple product claims
• B)catchy slogans
• C)attention-attracting gimmicks
• D)visual image personalities
• E)all of the above

---

Definitions:

Market Value

The current price at which an asset or service can be bought or sold in a marketplace.

Net Realizable Value

The estimated selling price of goods, minus the costs of their completion and disposal, used in valuing inventory and accounts receivable.

Profit Margin

A financial metric representing the percentage of revenue that remains as profit after accounting for the cost of goods sold and other expenses.

Net Realizable Value

The estimated selling price of goods minus the cost of their sale or completion and any necessary transportation costs.