Factors That Influence the Decision as to How Far the Segmentation

question 75

Multiple Choice

Factors that influence the decision as to how far the segmentation process should go include:

• A)whether the segment is accessible
• B)whether sufficient funds exist for developing the necessary advertising campaign
• C)the availability of media that reaches the segment
• D)the ability of the sales force to reach the segment
• E)all of the above

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Definitions:

Explode

To burst or shatter violently and noisily as a result of rapid combustion, excessive internal pressure, or other processes.

Disparity

The existence of inequalities or differences in conditions, status, or treatment between people or groups.

Rich and Poor

Terms reflecting the socioeconomic disparity between individuals or groups with significant wealth and those living in conditions of poverty.

Upper Limit

The maximum capacity, value, or level that can be reached or permitted.