Which of the Following Bases for Segmentation Is Employed When

question 97

Multiple Choice

Which of the following bases for segmentation is employed when consumers are grouped according to their use of a product or service (heavy versus light) ?

• A) behavioristic
• B) demographic
• C) benefit
• D) lifestyle
• E) psychographic

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Definitions:

IQ

IQ, or Intelligence Quotient, is a measure of a person's reasoning ability compared to the statistical norm or average for their age, taken as 100.

Heritability Estimate

A statistical measure that indicates how much of the variation in a particular trait within a population can be attributed to genetic differences among individuals.

Intelligence

The aptitude for acquiring knowledge, grasping concepts, tackling issues, and adapting to unfamiliar scenarios.

Correlation

An indicator that measures the extent of co-fluctuation among two or more variables.