_____ Segmentation Is the Grouping of Customers on the Basis

question 7

Multiple Choice

_____ segmentation is the grouping of customers on the basis of attributes sought in a product.

• A)Benefit
• B)Geographic
• C)VALS
• D)Demographic
• E)Lifestyle

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Definitions:

Stressful Social Settings

Environments or situations that produce high levels of psychological or emotional stress due to social factors or interactions.

Flexibility Of The Self

Refers to the capacity of an individual to adapt their identity, beliefs, and behaviors in response to changing environments and situations.

Resocialization

The process by which individuals undergo a transformation of their personality by discarding former behaviors and attitudes and learning new ones.

Virtual Communities

Virtual Communities are groups of people who interact through specific social media platforms or online spaces, sharing common interests or goals without physical interaction.