Arm & Hammer UltraMax Deodorant Contains Time-Released Baking Soda and Provides

question 40

Multiple Choice

Arm & Hammer UltraMax deodorant contains time-released baking soda and provides "extra muscle for the game of life." Ads for the product featured a baseball star saying "When your day goes into extra innings, you need a deodorant with extra muscle," appeared in television and print ads. At the same time, Arm & Hammer ran sweepstakes in which people could enter to win a chance to meet the baseball star plus other great prizes. To enter sweepstakes customers had to fill out a $1-off coupon for deodorant or visit the website ahultramax.com.(https://www.armandhammer.com/en/personal-care) Through the use of IMC, Arm & Hammer is hoping to create _____ for its

• A)brand adaptation
• B)laggard adoption
• C)mass customization
• D)brand identity
• E)cognitive dissonance

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Definitions:

Restaurant Types

Categories of dining establishments distinguished by factors such as cuisine, service style, pricing, and ambiance.

P-value

A statistical measure that helps scientists determine the significance of their data relative to a specified hypothesis, indicating the probability of observing the given result by chance.

Hypotheses Testing

Hypotheses testing is a statistical method used to make decisions about the properties of a population based on sample data, involving the testing of an assumption or hypothesis.

Restaurant Types

Categories or classifications of restaurants based on factors such as cuisine, service style, and pricing.