Wal-Mart Has Been Very Effective in Positioning Itself as a Store

question 106

Multiple Choice

Wal-Mart has been very effective in positioning itself as a store that offers quality products at a very good price.Their strategy reflects positioning based on:

• A)benefit segmentation
• B)demographic segmentation
• C)psychographic segmentation
• D)price/quality
• E)product class

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Definitions:

Surprise

An emotional response to unexpected events or information, characterized by heightened interest and physiological arousal.

Conditioned Emotional Response

A type of learned response in which an emotional reaction is elicited by a previously neutral stimulus through conditioning.

Classical Conditioning

The process of learning through which two stimuli are continually paired; a reaction that starts out being elicited by the second stimulus is in the end prompted by the sole presentation of the first stimulus.

Classical Conditioning

A teaching technique involving the connection between a stimulus from the surroundings and one that happens naturally.