Lower Level Needs Such as Hunger and Thirst Are Important

question 79

Multiple Choice

Lower level needs such as hunger and thirst are important to marketers because these needs:

• A)are the hardest to satisfy.
• B)are an ongoing source of motivation for most consumer purchase behavior.
• C)provide marketing opportunities for international marketers who do not want to make major financial investments in product adaptation.
• D)offer marketers a basis for differentiating their products.
• E)are the source for most market development strategies.

Awareness of the implications of contractual terms in employment agreements.

Grasp the concept of employment-at-will and statutory rights within the context of employment law.

Understand the importance of viewing discipline as an educational process rather than punishment within an organization.

Learn about the role of legislation such as the Personal Information Protection and Electronic Documents Act (PIPEDA) in the workplace.

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Definitions:

Cross-Media Control

Involves the ownership and management of multiple types of media outlets, including television, radio, newspapers, and online platforms, by a single entity.

Sourcing

The process of finding and acquiring goods, services, or information from external suppliers or sources.

Press Releases

Written or recorded communication directed at members of the news media for the purpose of announcing something purportedly newsworthy.

Media Conglomeration

The ownership and control of a large number of media companies by a single corporation, leading to reduced competition and diversity in content.