Progresso Soup Positioned Itself as Better Tasting and More Appropriate

question 29

Multiple Choice

Progresso soup positioned itself as better tasting and more appropriate to the adult palate to gain a competitive advantage over Campbell's soup.Progresso used positioning by:

• A)product attributes
• B)cultural symbols
• C)competitor
• D)product user
• E)product class

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Definitions:

Cerebrovascular Accident

Also known as a stroke, it occurs when the blood supply to part of the brain is interrupted or reduced, preventing brain tissue from getting oxygen and nutrients.

Cerebellum

The part of the brain that regulates motor movements, coordination, and balance.

Dysphagia

Difficulty or discomfort in swallowing, as a symptom of disease.

Powerlessness

A psychological state wherein an individual feels they have no control over situations or outcomes affecting their life.