The First Step in the Development of the Positioning Platform

question 44

Multiple Choice

The first step in the development of the positioning platform is to:

• A)identify competitors
• B)analyze consumers' preferences
• C)determine competitors' positions
• D)make the positioning decision
• E)implement market segmentation

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Definitions:

Universal Relevance

The quality of being significant or applicable in all situations, places, or times.

Meta-Theory

A theory about theories; it examines the structures, purposes, and methodologies of theories.

Obedience To Authority

The tendency of individuals to comply with orders or directives from someone in a position of power, regardless of personal ethics.

Cross-Cultures

Refers to the comparison or interaction between different cultures, focusing on their differences and similarities.