The Dial Soap Ad Campaign That Used the Slogan,"Aren't You

question 15

Multiple Choice

The Dial soap ad campaign that used the slogan,"Aren't you glad you use Dial? Don't you wish everybody did?" is a good example of:

• A)a low fear appeal
• B)an irrational appeal
• C)comparative advertising
• D)a refutational appeal
• E)source power

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Definitions:

ANOVA

Refers to Analysis of Variance, a statistical technique used to compare the means of three or more samples to find if at least one of them differs significantly.

T Test

A statistical test used to compare the means of two groups to determine if there is a significant difference between them.

F Ratio

The ratio of variance between groups to variance within groups in an ANOVA test, used to determine if there are significant differences between groups.

Variability

The measure of how much the scores in a data set differ from each other and from the mean.