With Increased Competition,marketers Are Replacing Ads with Packaging To

question 61

Multiple Choice

With increased competition,marketers are replacing ads with packaging to:

• A)reduce dependence on the demographic marketing approach
• B)attempt to limit competitive responses to uncontrolled variables
• C)offer a low-tech approach that appeals to late adopters and laggards
• D)present their selling proposition
• E)integrate a niche marketing strategy for infrequent buyers See IMC Perspective 2-3.

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Definitions:

Budgeted Manufacturing

The process of estimating future production costs, including materials, labor, and overhead, for a specific period.

Manufacturing Overhead

Indirect factory-related costs that are incurred when producing a product, which can include utilities, maintenance, and factory equipment depreciation.

Variable

An element, feature, or factor that is likely to vary or change; it could also refer to costs that fluctuate with the level of output.

Fixed Costs

Costs that do not vary with the level of production or sales, such as rent or salaries, providing predictability for budgeting.